A historical-artistic exhibition
The Magnani-Rocca Foundation, in Mamiano di Traversetolo, Parma, from September 10 to December 11, 2022, presents ‘Fashion and Advertising in Italy. 1850 -1950’, an exhibition curated by Dario Cimorelli, Eugenia Paulicelli and Stefano Roffi, produced in collaboration with the Veneto Regional Museums Directorate – Museo Nazionale Collezione Salce in Treviso and the Civica Raccolta delle Stampe ‘Achille Bertarelli’ of the Castello Sforzesco in Milan, with the Museo e Real Bosco di Capodimonte. Sponsors of the exhibition are Cariparma Foundation and Crédit Agricole.
Discover Cristobàl Balenciaga: the Glamorous 1950s
The exhibition presents 150 works from the late nineteenth to mid-twentieth century, that can be considered artworks in their own right. The advertising posters testify to the parallel paths of fashion and advertising, a contextual and parallel, mutually supportive development. The graphics, images, slogans and logos tell the story of Italy’s progressively evolving style, culture and economy. Competition and customer loyalty are among the main targets of the communication, through images of savoir-faire and rising department stores. The communication of Magazzini Mele in Naples is one of the most outstanding examples of promotional activity. (Assia Karaguiozova) Magnanirocca.it
