in 150 steps
Fratelli Rossetti’s is a beautiful Italian entrepreneurial story that began in 1953.
It is not just the story of a company, it is the story of a family: the founder, Renzo Rossetti, and his wife, Lisetta, dedicated all their life to the company. Today the company is led by the second generation of the family, the brothers Diego, Dario and Luca, the company’s new generation engine that carries on the tradition while opening up to a new and inevitable change. CEO Luca Rossetti tells us about the DNA of this brand that is synonymous with elegance.
Fratelli Rossetti represents an all-Italian excellence in the world of footwear. What is your secret?
The signature feature of Fratelli Rossetti is doubtlessly the attention to detail, which makes our shoes recognizable and appreciated all over the world. The different manufacturing processes speak of years of tradition and craft techniques that have been handed down for generations: to make each shoe over 150 steps are required. From the design of a model to its production, everything happens in our laboratories in Parabiago, near Milan.
You are synonymous with ‘handmade’. What is the importance of craftsmanship in your opinion?
For us, craftsmanship represents the link with man and his mutability. Each handcrafted piece is unique because it is produced by an individual who is never equal to themselves, able to convey this dynamism to their creations.
During your long history, what has stayed the same and what innovations and changes have you made?
What has always distinguished us is our ability to innovate while staying true to tradition. This double approach allows us to preserve and celebrate a timeless elegance that meets the needs of a constantly evolving market. Our icons are an example of this; they represent a valuable historical heritage and are symbols of constant development and change at once. Our Brera moccasin is still synonymous with elegance and sophistication: for this reason, we always work to introduce new interpretative keys to develop the DNA of the Brand.
