Prada—SS 2022

Tunnel to joy

Adesire for joy, rebirth and freedom. Prada Men’s Spring Summer 2022 fashion show makes you think
of vacations, the sea, hope and positivity. After such a difficult period, one has a desire for rebirth. “The world is so complicated – too complicated – and it is easy to lose sight of the essence of human life. This is an idea I have been interested in for a number of seasons and we have explored it in different ways. We come from collections focused on technology and machines, which reflected the need for technology. The Spring/Summer 2021 campaign also started from this principle; in fact, it was made without a photographer. Now we are thinking of the opposite: human, real. Our interest in technology stemmed from its role as a communication tool for humanity. But this expression is much more direct,” says Miuccia Prada. “What this collection and this show want to capture is the joy of everyday life, the idea that living one’s life can be an exhilarating experience.” Raf Simons, designer and co-creative director, embraces the same philosophy and compares the fashion show to a tunnel leading the sea. The message that must be conveyed is the idea of simplicity and humanity, also from the beach. “The collection is very simple, practical, but always elegant. There are many garments for the sea, but also tailored garments. There are no overloaded silhouettes. The same silhouettes for both solutions, in the city and on the beach, are appropriate, but in different ways. The body is often on display: this collection celebrates the beauty of the human body and its freedom,” concludes Raf Simons, illustrating a collection whose protagonists are shirts, shorts, bucket hats with rear micro-pocket, tank tops with squared cuts, lively colors matched with the black typical of Prada. www.prada.com