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Max&Co. new Pony Ride collection


MAX&Co. presents the new Pony Ride capsule, the second chapter in the &Co.LLABORATION series, created in collaboration with designer Efisio Rocco Marras. As a creative director of I’M Isola Marras, Efisio is known for his love of print and color and his energetic and artistic designs. Efisio was inspired by photographer Perry Ogden’s 1999 book, Pony Kids, which documents Irish Traveller communities with their horses for the collection.

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Pony Ride, then, is a lively capsule collection that reworks classic designs, twisting them with a playful and visionary spirit. A palette of earthy colors and traditional plaids lights up with surprising bursts of fuchsia and acid green. Suits and jackets with built-in vests play with the conventions of womenswear and menswear. A free spirit defines the attitude of the garments creating a perfect balance. “The naming Pony Ride encapsulates the active and dynamic flavor of the collection: ride (ride) a verb of movement and perfectly represents the attitude of the MAX&Co. consumer, an active, energetic and fresh woman”.
The &Co.llaboration capsules are a celebration of MAX&Co.’s creative synergies. A constant in the brand’s evolution, which from season to season invites collaborations from established names to emerging talents to create limited-edition capsules, giving their own interpretation to the brand’s unique codes. Max&Co.com

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