Serena Confalonieri designs the new Georgia collection, applying her stylistic code to the fashion world for the first time. The designer created a capsule collection of wool crop tops and dresses for Gaia Segattini Knotwear; founded in the Marche region, the brand uses recycled yarns to manufacture clothing and accessories. The company works through a meticulous research process, promoting the concept of slow fashion, opposite to the hectic speed of the fashion industry.
Discover the new AMI Paris SS 22 collection
Design meets sustainable fashion and gives life to a floral, light, and colorful collection. Georgia’s drawing is inspired by and pays homage to Georgia O’Keeffe, an iconic artist of American Modernism. While designing the pieces, Serena decided to play with clean and geometric shapes, with a ’60s look, combining them with details. Such as the gathering on the sleeves, and very contemporary proportions – the raw crop cut in the sweaters. The graphic design is composed of stylized and geometrical floral shapes recalling the lily, decorating the front of sweaters and dresses.
The chromatic palette mixes feminine colors such as pink and lilac with neutral tones, such as white, black, and gray, and bold backgrounds from green to blue, from ocher to terracotta. The graphic decoration features a tactile perception: the surface alternates plain areas with fluffy ones made by hand-brushed mohair wool. While working on this project, Serena Confalonieri has considered the brand’s philosophy, promoting sustainability and reducing waste of raw materials by using valuable inventory materials. From this point of view, it’s the yarn that suggests the style and not vice versa, thanks to fine craftsmanship. Georgia collection will be released in a limited edition on February 24th at 1pm on GaiaSegattiniKnotwear.it
