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In Florence, the exclusive hospitality of ETRA


Contemporary hospitality is constantly evolving, and hotels are no longer the only destinations for short trips. Alongside the growing proliferation of standard-designed apartments, much more exclusive locations are now available for short-term rentals. These houses and apartments are furnished with great elegance and equipped with sophisticated and technological facilities, perfect for an extremely demanding public.

Discover the medieval experience at Il Tornabuoni Hotel in Florence

Precious interior design

ETRA is a hospitality concept based on this idea of exclusivity, delivered in every detail. ETRA’s first suites are in the center of Florence, in an Art Nouveau building overlooking the Cathedral of Santa Maria del Fiore. Designed by AMDB Architects of Florence, the suites feature precious materials in various shades of burnt, brown, gold. Burnished metal, brass, wood, marble, micro-cement that looks like velvet: all surfaces feature a soft hand that is achieved through highly sophisticated processing. 

A total experience

A technological kitchen, designed Norbert Wangen for Boffi, wholly hidden from view, is available for guests, with all the equipment for the most talented chefs, and to have a perfect setting at all times, even after a show-cooking session. The chef is part of the excellent service offered by ETRA, along with the organization of the trip. ETRA, indeed, takes care of the reception from the moment of booking. Upon request, ETRA provides transportation to and from the airport, a flight on a private jet, and satisfies any demand that might make your stay more enjoyable. Etracollection.com

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